CRAFT YOUROWN STORY

WE CONTINUE TO DELVE INTO THE MOST INTIMATE ESSENCE OF OUR NEW BRAND AMBASSADOR: KAIA GERBER. A DEEP PORTRAIT, IN FIRST PERSON, WHERE TALENT, PASSION AND MULTIPLE FACETS COME TOGETHER. A CONFESSIONAL JOURNEY THAT AWAKENS THE UNIVERSAL DESIRE TO DARE EVERYTHING, TO EXPLORE WITHOUT LIMITS, TO HAVE MANY LIVES IN ONE. ACCOMPANYING HER ON THIS VENTURE, THE GARMENTS OF OUR NEW SUMMER COLLECTION ARE THE IDEAL WARDROBE FOR THE MODEL AND ACTRESS TO TELL HER OWN STORY.

THE FRESHNESS AND SOPHISTICATION OF THIS NEW SUMMER COLLECTION REVIVES THE AESTHETIC LOOK OF THE 70S. FRESH FABRICS SUCH AS POPLIN, GEORGETTE AND CHIFFON CREATE A PLAY OF VOLUMES ON THE FIGURE OF KAIA GERBER, WHO CONFIDENTLY TRANSITS HER DIFFERENT ROLES. NATURAL TONES WITH ACCENTS OF FUCHSIA AND PAPRIKA DEFINE THE CHROMATIC PALETTE THAT GIVES COLOUR TO HER NARRATIVE.

MODEL AND ACTRESS KAIA GERBER IS IN CHARGE OF INTRODUCING OUR NEW BRAND CONCEPT: CRAFT YOUR OWN STORY. A CALL TO EMPOWERMENT AND VERSATILITY THAT THIS YOUNG WOMAN EMBODIES DRESSED IN OUR LATEST CAPSULE COLLECTION. THERE IS NO ONE BETTER THAN HER TO PERSONIFY THE SPIRIT OF OUR GARMENTS, FULL OF STYLE AND FEMININITY, SO THAT YOU CAN BE THE SOLE OWNER OF YOUR OWN STORY. BECAUSE YOU ARE THE ONE WHO CHOOSES WHO YOU WANT TO BE EVERY DAY. WE HELP YOU TO DRESS THAT DECISION.