Your personal data will be processed for the following purposes, whichever apply:
A) CREATION OF A USER ACCOUNT
o Manage your registration, which will involve the creation of a MANGO user account. This account will allow you to centralise any issue relating to your user status, and give you access to certain functions available and reserved for those with said status. For example, having a user account will allow you to store certain information that may be used in future purchases and/or interactions with MANGO.
o The lawful basis for processing your data for this purpose is the execution of a contract understanding as such the Conditions of Sale accepted.
B) PURCHASE OF MANGO PRODUCTS
o Process the purchase of items via the different purchasing channels enabled by MANGO and FLAMINGO FASHIONS . This procedure consists in taking all appropriate steps in order to manage your purchase and, wherever applicable, guarantee the correct delivery of your order, in addition to undertaking any procedure related to the sale of the item and, wherever applicable, managing the return of items.
To do this, we will be able to send you information about the status of your purchase by e-mail, SMS and/or any other channel available at any moment.
- The lawful basis for processing your data for this purpose is the execution of a contract, understanding as such the Conditions of Sale accepted at the moment of purchasing the items. The processing of your data is necessary in order to guarantee the fulfilment of the rights and obligations contained in the Conditions of Sale.Said automated decisions shall consist of the analysis of behaviour in the payment process which, in general terms, will use data relating to the purchasing process and the purchase history, in order to determine whether the transaction may be considered fraudulent. This information will allow us to detect and try to prevent fraudulent practices in payment transactions, allowing us to reject purchases and consequently protect both you, as a data subject (in the case of identity theft), and MANGO and FLAMINGO FASHIONS as a service providers and data controllers.
o With regard to the processing of online purchases, MANGO and FLAMINGO FASHIONS, as Data Controllers, will carry out the corresponding actions for the prevention, detection and control of abuse and fraud in the use of our services, which may result in the existence of automated decision making.
- The lawful basis for the fulfilment of this goal is the legitimate interest of MANGO and FLAMINGO FASHIONS to analyse all operations that occur in the payment process of the items it sells, in order to guarantee that no financial fraud occurs that may impact negatively either on itself or its customers. In this regard, we consider that there is a general interest for the processing to help generate, improve and maintain public confidence in the financial relationships developed through the payment methods made available by MANGO and FLAMINGO FASHIONS in its online commerce, in order to prevent public mistrust resulting from fraud or fraudulent activity in the same.• The lawful basis for the processing of your browsing data is the express consent given by you when accepting the cookies. Furthermore, in order to analyse your purchase history, after balancing your interests as the affected data subject, and those of MANGO as the data controller, it has been determined that the lawful basis that legitimises the processing or your data is a legitimate interest, deeming that it is in the interest of all the parties involved that items which may be of interest to the consumer are shown as a matter of priority. In this way, showing items that may reflect the priorities of the user in question as a matter of priority will allow MANGO to offer you a better quality service and a more positive user experience, while giving MANGO a reputational benefit based on the fact that users will have a positive browsing and shopping experience on our website and app.
We inform you that, in this case, MANGO and FLAMINGO FASHIONS have compelling and legitimate reasons to enable the processing of your data for this purpose, for which your right to opposition in accordance with the provisions of GDPR and/or the Personal Data Protection Law in United Arab Emirates (as relevant) (each a “Data Protection Legislation”).
You can obtain more information about said evaluation by making a direct request to our Data Protection Officers.
o In cases where you are registered as a user and purchase one of our items via the website or app, we may carry out the following data processing:
- Save your credit card details for use in future purchases.
- The lawful basis for the processing or your data is the express consent given by you for us to save this information for use in future purchases, without prejudice to the legitimate use of your credit card data in the execution of a contract, in line with what is indicated in the previous section.
- To show you as a priority recommendations of similar content, in accordance with your purchase history or browsing on our website or app.
You can obtain more information about said evaluation by making a direct request to our Data Protection Officers.
C) CONFIGURE YOUR RELATIONSHIP WITH MANGO AS A BRAND
o Newsletter: management and sending of information on exclusive promotions and new products adapted to your profile, sending of audiences via digital platforms, and notifications relative to pending garments and accessories in your shopping bag via e-mail, SMS, post or any other communication channel and/or online platform. This includes promotional actions, such as, for example, the management of competitions and prize draws organised by MANGO. In cases where receiving commercial notifications via different channels is accepted, personal data may be used to personalise notifications via online means.
- The lawful basis for the processing of your data is the express consent you have given. Under no circumstances will the withdrawal of consent affect the lawfulness of the processing based on consent prior to withdrawal.
o Management of the alerts service to notify the availability of garments and accessories on the web/app.
- The lawful basis for the processing of your data for this purpose is the express consent given by you, which may be withdrawn at any moment without said withdrawal affecting the lawfulness of the processing based on consent prior to withdrawal.
o Respond to the exercise of rights recognised in the data protection legislation.
- The legal basis for the processing of your data is the fulfilment of a legal obligation with regard to managing the exercise of rights, in accordance with the obligation contained in the applicable and relevant Data Protection Legislation.
o Attend to queries, requests and potential complaints you may make via the Customer Services channel.
- Depending on the reason you are contacting MANGO and/or FLAMINGO FASHIONS, the lawful basis for the processing of your data may vary. Consequently:
- We consider that the controllers have a legitimate interest in resolving and correctly attending to any suggestions, queries and requests you may make via the Customer Services channel on the understanding that, under no circumstances, will your rights and/or freedoms be affected or prejudiced by the fact that we are responding to a request initiated by you.
- In cases where this relates to an order that needs to be attended to in order for formalise the purchase, the lawful basis for the processing of your data is the execution of a contact, understanding as such the Conditions of Sale.
- In cases where your data is processed to attend to a complaint sent via the Customer Services channel, the lawful basis for the processing of your data is the fulfilment of a legal obligation contained in the General Law for the Defence of Consumers and Users.
o Following the rendering of one of our services, sending you quality surveys aimed at knowing your opinion and degree of satisfaction with your relationship with MANGO and FLAMINGO FASHIONS. The information collected from the survey will allow us to create and improve our services and procedures, said experience being of considerable interest to us.
- The lawful basis for the processing of your data is a legitimate interest. Our legitimate interest consists of being able to guarantee you that our web/app is secure, and to help the controllers understand the needs, expectations and your degree of satisfaction with the brand and therefore improve our services at all times. All these actions will be carried out to improve your degree of satisfaction and guarantee a unique browsing and shopping experience, via aggregated analysis.
o Mango store search service. In cases where you are registered with your account, Mango and FLAMINGO FASHIONS will process your personal data in order to provide you this service, indicating the nearest stores to the address you have entered manually in the search engine enabled for this purpose on both the website and the app.
- The lawful basis for the processing your location for this purpose is a legitimate interest. Our legitimate interests consists of being able to provide the requested service in the most precise and speedy manner, and consequently improve the services we provide via our web/app. All of these actions are carried out in order to improve your degree of satisfaction with the products and services offered by MANGO and FLAMINGO FASHIONS.