CRAFT YOUR OWN STORY

WITH THE ARRIVAL OF SUMMER, EXCITING STORIES ALWAYS APPEAR ON THE HORIZON. THIS SEASON, WE TAKE YOU ON A JOURNEY TO LOS ANGELES WITH GLOBAL ICON HAILEY BIEBER. OUR NEW AMBASSADOR EMBODIES THE REVERED CALIFORNIAN LIFESTYLE LIKE NO OTHER – RELAXED, HEALTHY AND UNQUESTIONABLY COOL.

PLACES INFLUENCE HOW WE FEEL, HOW WE PRESENT OURSELVES AND HOW WE LIVE, AND HAILEY IS A TESTAMENT TO THIS. THE SYMBIOSIS THAT HAS DEVELOPED BETWEEN HER AND THE CITY SHOWS US ONCE AGAIN THAT EVERYONE HAS THE POWER TO CRAFT THEIR OWN STORY WHEREVER THEY GO.

THIS SUMMER, OUR AMBASSADOR INSPIRES US TO IMMERSE OURSELVES IN OUR TRAVEL DESTINATIONS, SOAK UP THEIR ENERGY AND EXPLORE NEW FACETS. THERE ARE STILL MANY STORIES LEFT TO DISCOVER.

HAILEY BIEBER IS ONE OF THE MOST INFLUENTIAL WOMEN OF OUR TIME. IN ADDITION TO HER ENTREPRENEURIAL SPIRIT, HER OUTFITS ARE A BENCHMARK FOR STREET STYLE, BLENDING MINIMALISM WITH REFINED STREETWEAR. THIS TIME, OUR COLLECTION BRINGS TOGETHER HIGHLIGHTS FROM HER SUMMER WARDROBE, SUCH AS MICRO-SHORTS, CROP TOPS, OVERSIZED JACKETS AND MINIDRESSES, WHERE TOUCHES OF BLUE AND RED HARMONISE WITH THE SEASON’S VIBRANT ENERGY.